LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and online content provi